Lance Senoyuit

Industry Value Engineer

Lance is part of a team of professionals that provide industry thought leadership and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. Bringing over 20 years of experience to the role, Lance’s priority is to lead customer engagements to assess strategic objectives, innovation scenarios, key improvement opportunities and other sources of incremental economic value.Prior to joining SAP, he spent over 20 years in the banking and finance industry working for industry leaders like JP Morgan Chase and PNC. Most recently Lance served as the Virtual and Digital Client Experience Manager for Associated Bank were he was instrumental in the startup of the virtual banking and digital client experience division. Lance’s experience in banking includes executive management roles in retail, contact center, corporate, mortgage, and wealth management.Lance is married to his wife Caryn of 18 years and lives in Northeast Ohio. He is very active in his community mainly through coaching his children Dominic and Isabelle’s athletic teams.Lance holds a bachelor’s degree in business administration from Youngstown State University in Youngstown, Ohio, an MBA in Finance from Cleveland State University in Cleveland, Ohio, as well as being a graduate of the Consumer Bankers Associates Graduate School of Retail Bank Management at the University of Virginia in Charlottesville, Virginia.