Digital marketing

May 26, 2020 03:59 AM
When building a successful digital marketing strategy, several guidelines should be kept in mind.
5 Min Read
September 25, 2018 05:53 AM
By patiently learning the ins and outs of the customer, companies are able to know their clients’ demands, adapt to those changes personalizing those interactions, says Terrance Williams.
1 Min Read
February 16, 2018 05:12 AM
Carriers are transitioning to a 'channelless' experience, where onboarding and service can begin and end at different touchpoints.
2 Min Read
Former Protective Life exec Frank Sottosanti joins the company with mandate to transform on digital platforms.
1 Min Read
October 26, 2017 11:29 AM
Grinnell Mutual's AVP of marketing and customer experience finds success focusing on the value of the company's service.
3 Min Read
June 28, 2017 05:18 AM
More insurance companies have dedicated chief digital officers than firms in other industries, says PwC.
1 Min Read
June 08, 2017 05:28 AM
At the 4th annual Data Science Symposium, leading artificial intelligence and data science researchers exchange ideas on how to deliver better experiences to consumers.
3 Min Read