Companies are increasingly recognizing the value of placing behavioral science—the blend of insights from psychology, economics and neuroscience—as a part of their product development process. This session is designed to provide attendees with a methodology for leveraging behavioral science in developing insurance products and consumer campaigns. You will walk away with tools and skills to apply it in proven and meaningful ways.
Learning Lab 3 - Behavioral Science in Insurance: Understanding People to Drive Business Results
4:00 p.m. - 5:00 p.m.