Commercial insurer Atlas Financial Holdings has agreed to a telematics partnership with Zendrive intended to measure clients’ driving behaviors in real-time, the companies announced.

The move brings together Zendrive’s mobile analytics software and the carriers’ risk assessment model. Atlas will deploy Zendrive’s platform to its fleet and transportation drivers via mobile apps, having previously tested the vendor's analytics in connection with real risk exposures. It hopes to improve driver behavior, prevent collisions and reduce claims, the company says.

Zendrive has collected more than 30 billion miles of driver data since its inception in 2013. The startup offers, pattern analysis, driving scores and coaching services to both fleet and personal auto customers. Drivers utilizing Zendrive’s dashboard reportedly decrease smartphone usage and the likelihood of causing accidents by 50%, according to the vendor's website. One-fifth of carriers also see a reduction in speeding.

“Zendrive created a platform that’s becoming virtually ubiquitous, and the credibility of its data is significant,” said Scott Wollney, president and CEO of Atlas Financial Holdings, in a statement. “Granular analytics at the driver level enable us to quantify potential risk with a level of precision that would not otherwise be available.”

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