Following discussions with the Independent Insurance Agents of America (IIAA), Alexandria, Va., ChoicePoint Inc., an Alpharetta, Ga.-based provider of data services to the insurance industry, has agreed to end its practice of data-mining the insurance transactions of independent agents and brokers. The firm was creating "shopping dates" (when consumers would be most likely to shop for insurance) by using dates culled from insurance quote and underwriting transactions submitted to the company by agents and brokers. The firm then sold this information to other agents and insurance companies in lead lists. IIAA first raised its concerns about this practice with ChoicePoint last August after being alerted to the company's practice when an IIAA member purchased a prospect list from ChoicePoint that included a number of his own agency clients.

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