Coverage Inc., a San Francisco-based company that markets auto insurance on the Internet, is up for sale.Coverage is in active discussions with a number of companies, including several insurance companies and an "integrated financial services company," says Jon Kelly, ECoverage's vice president of marketing. The company also is pursuing talks with several software companies, but Kelly declined to identify potential suitors.

"Given the current status of the financial markets with respect to Internet companies, the private equity environment is very difficult," he says. ECoverage last year had been pursuing financing in the range of $50 million, Kelly says.

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