Progressive Insurance's Web site retained its No. 1 ranking in the quarterly ranking of insurance Web sites conducted by Gomez Inc., a Massachusetts-based Internet research and consulting firm. "Progressive remains busy, having made a variety of modifications to the online experience over the past six months," the Gomez review states. "A new personalized tab structure on the homepage displays a new quote field for new visitors. Other new site features include a retrieve saved quote field for returning quote recipients and a login field for returning policyholders." ranked second among U.S. property and casualty insurers' Web sites, followed by Geico, Allstate and State Farm Mutual Insurance Co.

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