Datasource believes that in-memory analytics will continue to evolve and bridge the divide between business users and data within their enterprise. However, such tools do not address inherent challenges integrating, conforming and cleansing such data. Although Datasource sees a trend toward in-memory databases increasing, it also recognizes that data volumes tend to outpace the growth of memory. Therefore, the firm doesnt foresee all enterprise data being stored in memory anytime soon. Conversely, Datasource expects that hybrid/temperature-based approaches, where frequently accessed data is stored in memory, while less-critical data is stored on disk, will be more frequently adopted.