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PwC recently released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the big decisions that will give them a competitive edge. With insights across 15 industries, the survey of more than 2,100 company decision-makers and leaders found these five facts. This story originally appeared on INN sister brand Information Management.
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There are three most important Big Decisions facing executives.

Launching new products and services (31%); entering new markets (17%); and investing in IT (15%).
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Highly data-driven companies are ready to compete.

Companies are looking to grow in new markets and a large portion of them (48%) describe themselves as highly data driven.
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Executives have great ambition to increase decision speed and sophistication.

Executives want decision-making to be faster, especially in banking, insurance, and healthcare. But decision-makers say there’s even more work to be done on sophistication.
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Companies are beginning to understand the power of forward-looking predictive and prescriptive analytics.

But there are still a surprisingly low number (29%) of companies who use predictive analytics.
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A significant role for machines is emerging.

41% of leaders say Big Decisions will require analysis using machine algorithms.