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Insurers are working hard to shorten the application process in hopes that a better experience will boost customer acquisition. Here's some of the key areas that have changed in the past several years For more, see How Big Data Helps MetLife and Lincoln Financial Sell Insurance All photos: Fotolia
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THEN

Producers and agents took prospects through a long paper application.
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NOW

Customers demand a faster and easier experience, digitally enabled, either via self-service or in an agent’s office.
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THEN

Underwriting was a tense, clinical process for life, and tedious for P&C.
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NOW

Big data makes underwriting a snap with third-party data sources available.
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THEN

Feedback came from a phone call or postal letter, limiting customer interactions.
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NOW

Social media and e-mail allow instant feedback - and reaction to the feedback.