UX through UI: Navigating customer expectations
The rising expectations of the customer and user interfaces are gathering momentum. For insurers looking to offer a compelling consumer-driven or focused technology experiences, new and improved interfaces will play a key role in ensuring their success.
User interfaces (UIs) and communication channels for core insurance systems continue to face pressure to enhance the customer experience. The winners and losers in the emerging wars for customer attention may well be determined by who best understands both the limits and potential of the varied communication channels.
Vivek Gujral, CTO – OneShield Software discusses how to navigate customer expectations.