Pet insurers have put a focus on digital elements as companies center the customer experience and work to make back-end processes simpler and quicker. For example, some pet insurance consumer education is done online via social media platforms and insurer apps–read more about pet insurance education
Melissa Gutierrez, the senior vice president and general manager of Pets Best, says educating pet owners on pet insurance includes videos on what is in a policy and outbound calls to policyholders, as well as a follow up to download the mobile app which is generally well-received.
Pet insurtechs and insurers are also continuing to ask such questions as how to use mobile apps to better incentivize pet owners and educate them on their pets and insurance.
Digital Insurance looked at some of the most-rated pet insurance mobile apps on the Android Marketplace and Apple App Store to see how customers are evaluating those efforts. Following are the apps we found along with their ratings on the stores. For this research, we focused on pure-play pet insurers. Here’s what we found:
