Green often symbolizes money, and gold symbolizes wealth used wisely and good health. As the famous proverb says, “Every cloud has a silver lining,” perhaps this correct recession offers a “green lining” to the overall information management era. Innumerable discussions have been going on in every business sector about green IT and green initiatives – going green is not a fancy initiative but rather an absolute necessity for survival. What had been ignored for years is gathering momentum, with no alternative in sight.

If there is any positive development in the present severe recession, it is that the industry is getting absolutely serious about corporate social responsibility. There is evidence of this with HSBC giving appreciation for its green data center initiatives. On the other hand, Microsoft releasing its environmental sustainability dashboard, free software for its enterprise resource planning customers, shows that volunteers are now working quite aggressively for the global reporting initiatives.

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