Actiance is integrating its Socialite platform with Salesforce.com’s CRM data tool. As a result, employees can account for and monitor sales discussions happening across social media channels, tying each communication to follow-up that is recorded in Salesforce.

According to Actiance, Socialite's integration with Salesforce will further ensure that it helps employees share pre-approved content, ensure authenticity of voice, measure impact and increase engagement across social media channels, as well as provide customers using Socialite with a complete set of metrics across the two platforms to evaluate current sales programs, highlight top-performing employees and identify best practice approaches.

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