According to Actiance, Socialite's integration with Salesforce will further ensure that it helps employees share pre-approved content, ensure authenticity of voice, measure impact and increase engagement across social media channels, as well as provide customers using Socialite with a complete set of metrics across the two platforms to evaluate current sales programs, highlight top-performing employees and identify best practice approaches.
Entrepreneurs report a high level of trust when using an AI chatbot or search tool to look up options related to business insurance, according to an ERGO NEXT survey.
The insurer highlighted AI as underlying the many factors that fueled its financial performance for the first half of 2026.
A wave of new AI-enabled frameworks for marketing mix modelling are becoming the new standard among forward looking marketing leaders, writes Karl Canty, partner at Artefact.
When multiple data sources disagree, AI can be a "tie breaker" to correct discrepancies in property information, according to insurance data experts.
Danielle Lutkus, principal consultant at Capco, shared insights about how claims, underwriting and fraud teams are responding to AI-driven fraud.
Michael Estep, (president of group insurance) discusses the importance of improving customer experiences, team communication, and making benefits a year-round priority.
