With all the recent talk of insurance companies expanding their social media efforts, and studies examining the most likely users, Aetna Global Benefits (AGB) announced that its members now have access to an additional online resource designed to help them easily navigate their benefits and achieve their optimal health.
AGB initially will focus its efforts on creating an online community for its members and prospective customers. This complements existing online member resources, such as the AGB secure member Web site. The AGB’s page will include frequently updated information on its international provider community of more than 61,000 health care providers abroad, and approximately 900,000 in the United States; answers to frequently asked benefits questions; news feeds and videos; and health and wellness information and resources provided as an extension of the Aetna Global Health Connections program. Future efforts will provide content specifically targeted to its employer customers and brokers, the company says.
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