Three years ago, Great-West Life & Annuity's cost-per-hire reached $5,500, which includes print advertising, agency fees and relocation costs. Last year, after implementing an applicant tracking system (ATS), the Denver, Colo.-based insurer reduced cost-per-hire to $1,600.With 1,700 positions filled annually, these reductions have added up to $6.6 million in savings.

"Most people call this an applicant tracking system, but I look at it as a full life-cycle recruiting system," says Tony Blake, senior manager, corporate recruiting, at Great-West, describing iRecruiter, from iCIMS, Hazlet, N.J.

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