Chicago — The aging of the baby boomer generation means that trillions of dollars in retirement assets will come into play. This fact has not escaped the notice of life insurers, who, as purveyors of annuities, are uniquely positioned to capitalize on this market.

Yet, insurers are hardly the only members of the financial services community eyeing the pot. Thus, it is imperative for life insurers to provide high levels of customer service to accountholders by maintaining efficient processing in both the front and back office. This means life insurers must invest in technology or bring in partners with the wherewithal to help them maintain high levels of service and retain customers.

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