Not only is self-service technology helping employer-clients control benefit administration costs, it might also be insurance carriers' missing link to employee consumers once they leave the workplace.This potential is not lost on MetLife, a large New York-based provider of non-medical group benefits with accounts at more than 3,500 organizations. To better service the needs of close to 17 million employees working at its client companies, MetLife embarked on an effort five years ago to build an online employee benefits portal called MyBenefits.
By all measures, the online self-service portal has been a hit. Recently, MetLife announced that the one-millionth employee had registered to access accounts online through MyBenefits.
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