BrokersWeb Launches Enhanced Pay-Per-Click Platform

BrokersWeb, a provider of pay-per-click (PPC) advertising for insurance and financial services, has launched an enhanced targeting tool for auto insurance advertisers. BrokersWeb says the enhanced advertising platform enables clients to optimize their campaigns and increase exposure to car insurance shoppers that reside in particular ZIP codes and fit a specified demographic profile, thereby deriving higher value, conversions and ROI.

Advertisers now have the option to engage and target consumers meeting their desired parameters, says BrokersWeb, adding that advertisers can adjust their bids to improve the position of their search listings. This increases the frequency in which consumers meeting a particular demographic profile click on their listing. Some of the target parameters added into the BrokersWeb advertising platform include ZIP code, insured status, homeownership status, incident history and age range.

BrokersWeb says it strives to create a win-win scenario for advertisers, publishers and consumers. Advertisers now are able to market more efficiently to their preferred consumer segments; publishers will benefit from a more efficient marketplace for their ad inventories; and consumers are presented with more options to compare auto insurance companies that are best suited for their needs, notes BrokersWeb.

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