BrokersWeb, a provider of pay-per-click (PPC) advertising for insurance and financial services, has launched an enhanced targeting tool for auto insurance advertisers. BrokersWeb says the enhanced advertising platform enables clients to optimize their campaigns and increase exposure to car insurance shoppers that reside in particular ZIP codes and fit a specified demographic profile, thereby deriving higher value, conversions and ROI.

Advertisers now have the option to engage and target consumers meeting their desired parameters, says BrokersWeb, adding that advertisers can adjust their bids to improve the position of their search listings. This increases the frequency in which consumers meeting a particular demographic profile click on their listing. Some of the target parameters added into the BrokersWeb advertising platform include ZIP code, insured status, homeownership status, incident history and age range.

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