An obvious key to success in the insurance business is selling policies, and the more ways an insurer can sell those policies, the better. It’s no secret that the Internet is moving quickly into consumers’ day-to-day activities—enabling clothing purchases online, banking online and, increasingly, insurance policy purchases online. But there are still those consumers who conduct transactions through the traditional routes — the agent or even via phone.

As pressure mounts for insurers to increase business, they are starting to take notice of the challenges behind creating and managing many distribution channels and to ensure they’re all emitting the same service and message.

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