CNA looks to improve long-term care coverage with in-home sensors

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CNA, U.S commercial insurance company, has partnered with GreatCall to bring predictive technology and services to its long-term care policyholders.

GreatCall, which is owned by Best Buy, provide products for active aging with innovative technology which include easy-to-use mobile devices, passive home monitoring, and other safe and wellness applications to service senior demographics. In the new partnership, CNA members who reside at home will get access to Lively Home and Lively Mobile medical alert services.

Using passive sensors to identify how well users are eating, sleep and movements, Lively Home gathers identifying patterns that then use GreatCall’s predictive analytics to highlight any potential health-related issues.

“This partnership provides a technology-based service that arms professional caregivers with tools and data-driven insights that help older adults maintain safe independence,” shared Bryan Fuhr, VP of Connected Health for GreatCall.

Trained to monitor behavior data, identifying trends and escalating issues to the policyholders emergency contact, allow consumer independence. “We are constantly looking for ways to enrich lives through technology and help address the aging population who wish to age in place. While the number of older adults continues to escalate, the growth of professional caregivers remains stagnant, putting a strain on these caregivers and the aging population as a whole,” adds Fuhr.

Jamie Lust, VP of strategy, operations and claims for long-term care, CNA, shared, “With GreatCall’s service, we’re enabling a more proactive and preventive approach to managing health, helping identify issues before they occur, and reducing more extreme events like hospitalization or transitions to facilities.”

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