In addition to its 400 retail stores, Direct General Insurance now has 18 kiosks that enable users to quote, bind and buy auto insurance, as well as roadside assistance, emergency and life insurance policies in as little as five minutes. The plan is to roll out kiosks to supermarkets, malls, gas stations, car dealerships and other locations. INN spoke with Jack Campbell, COO, and product management VPs Josh Jarrett and Marc DiGiacomo about the technology, the retail challenge, fighting the commodification of insurance and the importance of following customers.

INN: What problem are you trying to solve with the kiosks?

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