Westlake Village, Calif. — Although 85% of auto insurance customers indicate they are loyal to their carrier, more than one-third of auto insurance policyholders shopped for a new insurance provider, according to the J.D. Power and Associates’ 2008 Insurance Retention/Defection Study. Identifying those customers with a higher propensity to switch, and employing the tactics needed to keep their business is critical for insurance carriers.
The inaugural study examines current auto insurance policy holders who are considering switching carriers, and why customers choose to either defect to another carrier, or remain loyal to their current carrier.
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