The Guardian Life Insurance Co. of America announced that it had selected the full core systems suite from EIS Group to support a ramp-up in the life insurer's direct-to-consumer business. Most of Guardian's current life insurance customers come through workplace benefits, but changes in the workforce are leading the company to invest more in one-to-one marketing of its products. Peggy Maher, SVP of direct to consumer for Guardian, explains why a new technology backbone was needed to support this expansion in a brief Q&A with Digital Insurance.
DI: Why are you looking to expand the direct to consumer business?
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