Insurers that are looking to connected devices like telematics and wearable technology to increase their touchpoints with customers are on the right track. That’s according to Celent’s recent survey of more than 500 U.S. consumers, “Got Data? Gauging U.S. consumer willingness to use smart technology and share private data.”

Celent analyst Mohammad Mahfuz, who authored the survey, says that distinct customer segments are emerging based on their willingness to use digital tools to conduct business. The survey asked respondents to note how many digital tasks they perform from a list of 14. That list included a wide range of tasks, from buying clothes online, to using online chat with customer service representatives, to pairing Bluetooth devices.

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