While one of Ireland's largest insurers is harnessing mobile text messaging to sell a novel auto insurance program, a small U.S. insurance company in the cornfields of Ohio is using enterprise instant messaging to help it compete with the big guys."Instant messaging lets us do some things that our large competitors haven't done yet," says Rob Shoenfelt, CIO, at Celina Insurance Group, a $66 million mutual property/casualty insurer based in Celina, Ohio. "They don't have instant chat on their Web site, and we do. Can they put it in? Sure they can. But it was one technology we were able to implement before they did."
Celina Insurance is using IBM's Lotus Instant Messaging (previously called Sametime) both internally and externally. Employees use it to replace many e-mail exchanges among themselves, and agents use it when they visit Celina's extranet.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access