London — Insurers’ customers (agents/brokers and consumers) increasingly turn to the Web to research and purchase insurance. A competitive marketplace and changing customer habits are driving insurers in the United States to invest in online sales strategies, says a new report by independent market analyst Datamonitor.

comScore Inc., a global Internet information provider that monitors consumer behavior used in developing marketing, sales and trading strategies, would agree that consumer behaviors are changing. Consumers are increasingly reliant on the Internet as a channel to research and learn more about auto insurance, according to a report from comScore. Two-thirds of all Internet users, as stated in the company's recently released "2008 comScore Online Automobile Insurance Report," and more than 80% of those who have been with their auto insurer less than a year, have used the Internet to find information about auto insurance.

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