New York — Insurers are enhancing their Web sites to hone in on customer satisfaction and education. New York Life Insurance Co. added several features to its Web site, designed to enable better, faster navigation for consumers, improved access for the visually and reading impaired, and the ability to communicate about the site in real time. Another New York-based insurer, MetLife Inc., announced the launch of its MetLife Social Security Decision Tool, which is designed to calculate the financial impact of starting Social Security at different ages.
One of the New York Life Web site’s features, “Read this Page,” enables users who have disabilities that interfere with traditional site navigation or visual impairments to have content read out loud. The reader function is the product ReadSpeaker, which is licensed from VoiceCorp International, and is available for all pages explaining products and their features. With the click of a button, users can listen to content immediately or save it for later on a mobile device.
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