New York — Insurers are enhancing their Web sites to hone in on customer satisfaction and education. New York Life Insurance Co. added several features to its Web site, designed to enable better, faster navigation for consumers, improved access for the visually and reading impaired, and the ability to communicate about the site in real time. Another New York-based insurer, MetLife Inc., announced the launch of its MetLife Social Security Decision Tool, which is designed to calculate the financial impact of starting Social Security at different ages.

One of the New York Life Web site’s features, “Read this Page,” enables users who have disabilities that interfere with traditional site navigation or visual impairments to have content read out loud. The reader function is the product ReadSpeaker, which is licensed from VoiceCorp International, and is available for all pages explaining products and their features. With the click of a button, users can listen to content immediately or save it for later on a mobile device.

Some of New York Life’s additional Web site enhancements include:

  • “Post Comments” – gives users the ability to provide feedback on articles and other content
  • “Share This” – provides a series of links that offer access to the top social networking sites, allowing users to bookmark and share information and the ability to access from anywhere
  • “Rate This” – allows users to rate individual articles using a five-star rating system, enabling the company to receive feedback on the site’s content offerings

MetLife’s enhancement, MetLife Social Security Decision Tool, combines life expectancy tables with a Social Security benefits calculation.
Taking into account age, gender, years of employment, income and average life expectancy, the patent-pending MetLife Social Security Decision Tool calculates the financial impact of starting Social Security at different ages in just three simple steps, according to the company.

The MetLife Social Security Decision Tool joins an array of online tools originally created for—and used by—MetLife’s financial services representatives as a way to help consumers build their own personal safety nets. Since MetLife began piloting the new Social Security Decision Tool on its Web site, more than 20,000 individuals have used the tool.

Sources: New York Life and Business Wire

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