Integration Tools

The convergence of banking, brokerage and insurance provides a golden opportunity for insurers to broaden their share of customers' wallets.In June's Cover Story, insurance industry experts discussed the need to develop and purchase technology to support target marketing campaigns. Insurers also are aware that they will need to integrate back-end systems to support banking and brokerage transactions. But a majority of respondents to our poll believe that they will not have the proper tools to successfully integrate banking, brokerage and insurance services. We thank those readers who responded to the survey and invite others to respond to this month's poll at www.insurancenetworking.com.