Today's typical online consumer is a significant departure from the first-generation Web user of the early 1990s, which consisted largely of so-called "computer geeks"-predominantly males between 20 and 30 years old, who were drawn to the Web for its freedom to explore and its no-rules structure.The Internet has gradually attracted more mature, mainstream users who have expressed an interest in Web sites that enable them to carry out basic everyday tasks. Middle-class consumers continue to be the core Web users for one simple reason: This constituency has been granted "unfair access to the Internet, which mirrors the socioeconomic divisions in society," according to a report conducted by Stamford, Conn.-based GartnerGroup Inc.
"Those who are at a socioeconomic disadvantage due to lower education levels and incomes are at a distinct disadvantage when it comes to having Internet access," according to the report, "The Digital Divide and American Society."
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access