When most insurance companies look to new technology to improve business operations, the focus typically is on saving time or money by taking a manual process and automating it.In reviewing the time required to bring their new products to market and give their agents an efficient means to do business, American Reliable Insurance Co., a subsidiary of Assurant Inc., decided time was money.

The Scottsdale, Ariz., niche marketer of specialty personal lines and farm owners coverage often faced a 12-month lead-time to its new product delivery schedule.

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