An increase in searches, aggregators and price comparison tools online is affecting premiums in the UK, according to a new report from Celent.
“The Customer, Google and UK Car Insurance: Lessons from Evolving Customer Search Behavior” reveals that price comparison tools increase the premium across all insurers. “They make the insurance product about price rather than best fit for the client’s needs,” said report co-author and Celent Analyst Craig Beattie. “They take a cut of the profits, which forces the insurer to offer the same price on their direct websites.”
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access