SICK OF READING ABOUT SOCIAL MEDIA? TRUTHFULLY, WE'RE A LITTLE SICK OF WRITING about it. But we can't stop, because like all new technology platforms, it's a force to be reckoned with.

Thus, the question is whether the insurance industry has effectively used social media to market its products, to handle claims, or to better communicate with and engage its customers and employees. With a few possible exceptions, the answer is no.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access