SICK OF READING ABOUT SOCIAL MEDIA? TRUTHFULLY, WE'RE A LITTLE SICK OF WRITING about it. But we can't stop, because like all new technology platforms, it's a force to be reckoned with.
Thus, the question is whether the insurance industry has effectively used social media to market its products, to handle claims, or to better communicate with and engage its customers and employees. With a few possible exceptions, the answer is no.
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