A new survey and analysis surrounding big data among banks and insurers claims that “financial services firms are decidedly not as data-driven as they should be.”

However, there’s a silver lining for insurers: While big data remains trendy and undefined for the most part, the new research from Celent, titled “How Big is Big Data?: Big Data Usage and Attitudes Among North American Financial Services Firms,” indicates insurers are slightly ahead of banks in their use of big data.

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