AON takes its name seriously. Gaelic for ‘oneness,’ the insurance brokerage and risk management consulting firm recently completed a global initiative that consolidates sales and marketing efforts onto one platform. With a multi-country footprint and a multi-lingual, multi-currency culture peppered with acquisitions, Chicago-based Aon Corp. knew its executive team needed to study the benefits associated with consolidating 30 disparate sales systems.

“There was no common sales process,” recalls Joe Demmler, Aon’s U.S. VP of marketing operations and its European director. “Each country had its own system. None were connected, and the systems had nothing in common. We wanted a common sales and marketing process to drive activity.”

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