Many insurers would agree that financial services convergence-the integration of bank, brokerage and insurance products sold under one roof-has not matured to the degree many had hoped four years after the passage of the Gramm-Leach-Bliley Act.The new director of distribution for The Hartford Financial Services Group's life insurance business, however, believes there is a great deal of untapped opportunity ahead-particularly relating to an insurer's ability to market products at the bank level. The key to the effort: make it as simple as possible for bank representatives to push insurance products out to their customers.

"I'm convinced banks represent a great opportunity for us," says Jeffrey Carleton, recently named senior vice president and director of distribution, for The Hartford's individual life insurance division. "We have established solid relationships with bank partners."

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