Some insurers got up this morning and thought today was just another day; others were applying the power of innovation to transforming the insurance industry, particularly in the area of distribution. And those are the ones who are making moves that will change the face of the industry.

Technology is driving innovation in the world of insurance, and there are four key areas of innovation that are defining next-generation distribution capability requirements. First, channels will continue to expand in response to the empowered consumer; the pace will not slow. Second, real-time interactions will be considered normal; simple and easy are the requirements. Third, customers, partners and employees, using multiple channels, will expect and require synchronized, consistent and personalized service among and between channels — an optimized omni-channel interaction. And fourth, intelligent and informed interactions will differentiate themselves, delivering higher value and inspiring loyalty.

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