
I’m sure most of you have seen those semi-humorous commercials for
It really is a very persuasive attempt at belittling and demonizing
The problem for Apple is not the quality of their products. A sizable minority of power users prefers the Mac OS for its creative advantages and its somewhat better security (although one wonders if the security would be so good if Macs were more dominant in the world). No, the real albatross around the neck of Johnny Appleseed is the company’s destructive insistence on being cool, rather than responsible.
The latest example of this is the company’s allowing a new application,
Apple responded to the uproar and within a few days stopped offering the app and offered an apology. They acknowledged that it was offensive, and that it should not have been distributed. Still, one has to wonder how anything so patently offensive was approved for distribution in the first place.
Who was the genius at Sikalsoft who thought this would be hip, cool and fun? And who was the Apple marketing guru (not to give a bad name to gurus) who chuckled about what a neat app this was? According to
And this isn’t the first time Apple has shot itself in the foot in this manner.
Sure, questionable apps are available for Windows products as well, but Apple appears to be on a mission to emphasize sleaze and bad taste, then put it out there and proudly boast about how cool it is. This, in essence, is why we don’t think about the Mac OS for our business platforms.
It’s one thing to appeal to teenagers as part of one’s marketing strategy, but it’s quite another for a company to acquit itself like a 15-year-old. Until Apple starts changing that tune, it will always be a discordant distraction in the business marketplace.
The opinions posted in this blog do not necessarily reflect those of Insurance Networking News or SourceMedia.