In PwC’s recent sixteenth annual global CEO survey, insurers indicated they are upbeat about their prospects. Nearly 90 percent of insurance CEOs are at least reasonably confident about their companies’ revenue growth over the next 12-to-36 months.
However, familiar problems in developed markets remain, including limited product differentiation and a low perception of value among customers. In response, many CEOs see greater potential in the still largely under-penetrated emerging markets of South America, Asia, Africa and the Middle East. Latin America in particular (88 percent) tops the list of the regions CEOs are eyeing for growth.
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