Google tends to get a lot of press simply because it’s Google, although it’s fair to say it’s got a few things wrong with some of it’s products—anyone remember Orkut, or all the hype around Google Wave? One thing is certain Google have got a lot right about its launch of Google Buzz. This may be particularly interesting as some insurers and financial advice Web sites move to create their own social networks. Let’s examine first what Google got right, and then what we can learn from where they went wrong.
Firstly, and I think this is key, Google leveraged an existing network. Google Buzz is built on Google Mail. This immediately gives a population of customers. In addition, this product already has many of the customer’s frequently contacted friends. This means there’s little set up involved and the network has been swiftly established.
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