I make personal spending decisions knowing how much is in my bank account. I’ll make certain I know how much gas is in the tank before taking the car on a road trip and, let’s face it, making sure you know what is in the refrigerator before a trip to the grocery store is always a good idea.

The same holds true for making business decisions. I look at certain information or data when making a business decision. For example, knowing how data will be used drives the decision on what type of data to collect, store and analyze.

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