increaseyourroi.jpg

<p><b>10. Increase Your ROI</b></p>

According to the Direct Marketing Association, e-mail brings in more than $43 for every $1 invested (4300% ROI), making it a highly valuable marketing tool. If you are collecting e-mail addresses, a great best practice is to use them. E-mail is an important marketing tool that creates a direct connection to customers and prospects and can increase your bottom line.
1socialmedia.jpg

<p><b>9. Share Through Social Media</b></p>

Expand the reach of your e-newsletter through social media. When customers or prospects see your post, they may share your expertise with all of their friends and followers, promoting your firm to people you don’t even know.
traffic.jpg

<p><b>8. Boost Site Traffic</b></p>

E-mail marketing is a great tool for promoting your website and blog. In each e-mail, include links to your sites with calls-to-action that encourage click-throughs. Remember, the people reading your blog may not be the same people signed up for your newsletter. It’s okay to repurpose interesting information to keep everyone engaged and informed.
targetclients.jpg

<p><b>7. Target Specific Clients</b></p>

Break your client list into specific target groups and create content that delivers value to them. Personalizing the content will make them feel that you know what they need, which will cultivate the relationship.
trackmetrics.jpg

<p><b>6. Track Metrics and Stats</b></p>

The metrics and tracking tools offered with e-mail marketing services also allow you to see exactly what happens once the e-mail is delivered. Track who opens your e-mail, what links are clicked and if it was forwarded. Tracking is also a great way to see what topics your clients and prospects find interesting.
proimage.jpg

<p><b>5. Deliver a Professional Image</b></p>

There’s no need to hire a designer or IT team to use e-mail marketing. You can use an e-mail marketing company like AWeber, which provides hundreds of professional-looking templates. You can customize each e-mail with your logo, firm colors and photos. When your customers and prospects get an e-mail from a company they recognize, they are more apt to read and trust the content.
stamps1.jpg

<p><b>4. Save Time, Money, Resources</b></p>

Printing newsletters and stuffing envelopes takes valuable time and resources. You can reach more people for less money by sending an e-newsletter than spending 44 cents per stamp. Put the money saved toward creating an e-book or whitepaper to further grow your practice.
getpersonal.jpg

<p><b>3. Get Personal</b></p>

For agents, advisers and other financial services professionals, personal connections are the foundation of your practice. Your clients will trust you more if they see you as a real person. You have to remain professional, but don’t be afraid to let some of your personality come through in e-mails. The more engaged readers are with you, the more likely they will be to call or refer you to friends.
actnow.jpg

<p><b>2. Entice Action</b></p>

E-mail offers with strong calls-to-action often generate immediate results. Everyone likes a good deal; and specials and downloads increase the potential of your email being shared. Exclusive offers also strengthen relationships and build trust. Provide a reason for the reader to do more than skim your e-mail and delete it, such as a registering for your blog updates or downloading a whitepaper.
1tj.jpg

<p><b>1. Be Helpful</b></p>

Summarize timely and newsworthy blog topics and include links to relevant news articles. This will provide interesting information to your readers, position you as an expert, and encourage people to look to you for even more helpful tips. You never know when someone might be in need of your services. Your e-mail might show up at just the right time to convert a lead into a customer.
tjintro.jpg

10 Ways to Use E-mail Marketing More Effectively

A recent study indicates that 49% of consumers share content online at least once a week, with 86% being shared through e-mail. E-mail sharing even beat out Facebook (49%) and Twitter (4%). For agents, brokers and other financial services professionals, by marketing your content via e-mail, you tap into a great opportunity to create valuable content that your recipients will want to share. A recent study indicates that 49% of consumers share content online at least once a week, with 86% being shared through email. E-mail sharing even beat out Facebook (49%) and Twitter (4