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One of the biggest barriers to embracing data is understanding what it is, what it means to your company and how to harness it. Here are the five, must-do jobs of todays data stewards, according to the report Building Data Stewardship is a New Customer Intelligence Imperative by Forrester Research Analyst Fatemeh Khatibloo.
1. Lead Governance Practices
Although obvious, its worth re-stating the central role of data stewards in driving practical guidelines on governance across business. Khatibloo says this is an increasingly important challenge for organizations that manage customer data and how the function and processes are organized can really be the difference in both the likelihood of a data breach, and the success in managing communications around what seems, increasingly, an inevitable breach.