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Good analytic projects dont come easy, but there are a few truths sometimes hiding beneath the surface. Here are five secrets to setting up a program for successful business analytics. Hannah Smalltree compiled this refined list of expert insight from a recent TDWI conference.
Understand the Business Decisions
Many business leaders now know that analytics can help them but arent exactly sure how or perhaps worse, have skewed expectations about what analytics can do for them. This demands a different approach to requirements gathering, according to Stephen Robinson, director of Online Analytics and BI at HomeDepot.com and long-time analytics professional. One technique hes used throughout his career is focusing on the decisions that the business needs to make that could benefit from analytics. It harkens back to the term applied to this industry nearly 20 years ago decision support systems and still rings very true today. Understanding the business decisions involved can directly connect requirements with a specific business process and measureable business outcome, defying the ambiguity that can plague analytics projects.