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In a recent whitepaper, “Innovations in Using Social Media to Fight Insurance Fraud, Improve Service,” insurer QBE says that “Social media offers nearly endless possibilities for fraud investigators… But the massive volume of social media content is also the biggest challenge.” To help, the company outlines five technologies that insurers can leverage to parse, link and analyze social content. “The most recent and best service approaches place considerable emphasis on interconnectivity between online information platforms such as social media, traditional websites, and public record databases,” QBE says.