Allied - Digital and Omni-Channel
In the Digital and Omni-Channel category, Celent found that agent-focused initiatives continue to comprise the lions share (70 percent) of insurers initiatives. Consumer initiatives, however, are catching up. Celent noted that insurers agent-based initiatives still tend to focus on the more transactional and efficiency- or convenience-related goals of existing propositions. Along with many functions available on mobile apps today, such as filing a claim or obtaining a digital ID card, Celent found that one of the most innovative features and a key differentiator of the Allied Mobile app is the ability for certain agency partners to dynamically brand the customer experience with their own custom logo. The helps agents to reinforce the agency/member relationship by continually presenting the agency brand. See the rest of the finalists here.