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Is privacy a thing of the past? According to a recent Accenture survey of more than 2,000 U.S. and U.K. consumers in March and April 2014, they certainly seem to believe that is the case. The survey found that 80 percent of consumers aged 20 to 40 believe that total data privacy in the digital world is dead and gone. The survey also found that while consumers accept that times have changed when it comes to digital privacy, they still are cautious when it comes to the protection of their personal information. To wit, 87 percent of respondents indicated that adequate safeguards are not in place to protect their personal data. What follows is a look at six ways in which consumers would like companies to be transparent with them about their personal information.


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