6 Ways Customers Want Data Transparency From Companies
May 29, 2014 12:56 AM
Is privacy a thing of the past? According to a recent Accenture survey of more than 2,000 U.S. and U.K. consumers in March and April 2014, they certainly seem to believe that is the case. The survey found that 80 percent of consumers aged 20 to 40 believe that total data privacy in the digital world is dead and gone. The survey also found that while consumers accept that times have changed when it comes to digital privacy, they still are cautious when it comes to the protection of their personal information. To wit, 87 percent of respondents indicated that adequate safeguards are not in place to protect their personal data. What follows is a look at six ways in which consumers would like companies to be transparent with them about their personal information.
Call you with initial details and updates on how your personal information will be used
7 percent of respondents preferred this method of transparency.
Text you with initial details and updates on how your personal information will be used
9 percent of respondents preferred this method of transparency.
Post all consumer data usage details on a disclaimer on the company's website
29 percent of respondents preferred this method of transparency.
When updates are made to data usage, check with you for approval again before using your data
40 percent of respondents preferred this method of transparency.
Always have an opportunity to opt-out of new data usage plans
49 percent of respondents preferred this method of transparency.
Email you with initial details and updates on how your personal information will be used
53 percent of respondents preferred this method of transparency.