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If traditional reporting and decision support were at the start of modern analytics, and big data initiatives are at present, whats the near future for analytics? The International Institute of Analytics outlined its new framework for what it calls Analytics 3.0, the future of making a business impact with varied and voluminous data. Here are seven changes ahead for enterprise analytics programs and practitioners some of them expected sooner than later as outlined by IIAs CEO Jack Phillips and Director of Research Tom Davenport.
Widespread Business Culture Reliance on Data
Although the research on enterprise ROI from advanced analytics is sparse, those who have anecdotally found advantages are at the forefront of a change in how the organization sees the role of data, according to IIA. This is pushing analytics to a watershed moment where business culture expects analytics embedded into decision and operational processes, says Davenport.