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Released on April 24, the device wasn't the first smartwatch on the market, but was eagerly anticipated by consumers and corporations alike. Following are some examples of insurance companies who have already begun exploring the fertile ground of the smartwatch medium. Photo: Bloomberg
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Allstate
Allstate's GoodRide app for motorcycle enthusiasts isn't new to the market, but the company recently announced Apple Watch functionality. Why Riders gain "an easy-to-use start/stop feature, so it's easier than ever to log a ride from the road," the company said. To promote the app -- and motorcycle safety -- Allstate will send a motorcyclist on a 50-state tour wearing an Apple Watch with the GoodRide app installed.
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Humana
Humana's Cue was made available for the first time when the Apple Watch was released. It prompts users to take small health-related actions like drinking water, focusing on breathing or posture, or stretching. The user can control the frequency of the notifications and can permit the app to access the iPhone’s motion tracking sensor to not send unnecessary notifications to move.
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John Hancock
The life insurer's innovative Vitality program uses the Apple Watch to make it easier for customers to track healthy habits that could reduce their life insurance premium. Policyholders with an Apple Watch and iPhone can accurately record their steps and activity to help them accumulate "Vitality Points," John Hancock says.
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USAA
The multiline financial services company has integrated its customer service app with both Apple Watch and Android Wear. It features quick access to account information, push notifications for messages such as banking account alerts and updates on the status of an insurance claim.
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Health Care Service Corporation
Health Care Service Corporation, the parent of several Blue Cross plans, has an Apple Watch version of its Centered application for stress management. According to the company, "Centered leverages the capabilities of the Apple Watch, including: Glance: Illustrates at-a-glance progress of current daily steps and mindful minute goals Notifications: Reminders to log mood through push messages